About BookFest @ Malaysia 2019

BookFest @ Malaysia has come a long way since its inception in 2006, maturing into Malaysia’s largest trilingual book exposition, as certified by the Malaysia Book of Records in 2016. Co-organised with Sin Chew Media Corporation Berhad, it perpetuates POPULAR’s lifelong mission of inculcating the love of reading amongst Malaysians of all walks! Malaysia’s largest book exposition hosts more than 700 booths featuring leading publishers, books and stationery distributors from across the ASEAN and Asia Pacific regions, as well as Oceania, Europe and North America. What’s more, BookFest also serves as a platform for both local and international authors to present their written works to the audience.

This annual book exposition occupies one of Malaysia’s most prestigious “state-of-the-art” Meetings, Incentives, Conventions and Exhibitions (MICE) sites; the Kuala Lumpur Convention Centre (KLCC). When BookFest was incepted in 2006, it occupied an exhibition space of 100,000 square feet encompassing Hall 1 to Hall 5 at the Ground Floor Level. In 2011, POPULAR Malaysia increased the exhibition space from 100,000 square feet to 125,000 square feet with the introduction of the Lifestyle Pavilion located at the Grand Ballroom of Level 3, to showcase our diverse offerings of the latest stationery, music, gadgets and IT products in the market. Overwhelming reception from the public saw the Lifestyle Pavilion expanded yet again with an addition of another 8,000 square feet (Banquet Hall) to accommodate an even wider range of products.

This year’s BookFest, themed “Assuredly Enriching”, is its largest iteration yet – surpassing earlier editions that “only” spanned 133,000 sq ft. “Assuredly Enriching”; because the POPULAR Group celebrates our 95th Anniversary this year, with the theme “POPULAR Assures”, making the 14th edition of BookFest all the more meaningful. “Assuredly Enriching”; because POPULAR Malaysia remains true to our aim of providing visitors with only the best English, Chinese and Malay reads, stationery, gifts, titbits, text and assessment references, CDs and DVDs, gadgets and IT products, electronics and electrical appliances, and the most enlightening of talks, workshops and sharing sessions.

BookFest @ Malaysia will take place over a 9-day period, stretching over two weekends (two Saturdays and two Sundays). This year’s BookFest shall encompass an area of 160,000 sq ft, with Hall 6 offering the latest Gadgets & IT, complementing Halls 1 and 2 (the Chinese Pavilion), and Halls 4 and 5 (the English Pavilion). Meanwhile, at Level 3, the Lifestyle Pavilion will occupy the Grand Ballroom, with the Banquet Hall hosting our Titbits Carnival. Visitors can expect many fun-filled, exciting activities such as performances, contests as well as meet-&-greet author sessions peppered throughout the exhibition days. These events and activities cater to both visitors from all walks of life. Put simply, there’s something of everything for everyone at BookFest @ Malaysia!

The growing number of visitors to BookFest, year after year, is a clear reflection of the public’s support of this book expo. In its inaugural year, BookFest saw 320,000 visitors step into its halls; with its 2nd iteration in 2007 welcoming a massive crowd of 400,000. In 2008, the visitor tally stood at 450,000. In 2009, despite the Influenza H1N1 pandemic, BookFest still recorded an astonishing 420,000 visitors; a positive sign of the unabated passion for reading among Malaysians. And in 2010, BookFest saw a big leap in visitor-tally with a record of 600,000 visitors; while our 2011 and 2012 tallies surpassed expectations with some 680,000 visitors recorded, per year. In 2013, BookFest received a total of 710,000 visitors and in 2014, welcomed a record-breaking figure of 715,000 visitors. In 2016 and 2018, BookFest opened its doors to over 680,000 visitors.

One BookFest, Two Segments::

  1. 1) Exhibition

    The exhibition showcases the latest books published in China, Hong Kong, Taiwan, United Kingdom, USA, Canada, Belgium, Australia, Singapore and Malaysia. BookFest @ Malaysia 2019 officially runs from 1 June to 9 June 2019, where visitors are welcomed to throng Halls 1 to 5 (the English and Chinese Pavilions) for a bewildering assortment of English and Chinese Books. The Urban Lifestyle Pavilion, located at the Grand Ballroom & Banquet Hall of Level 3, features an equally diverse array of stationery, as well as the Titbits Carnival. The Gadgets & IT Pavilion, located at Hall 6 features a range of electrical & household items, IT gadgets, mobile products and many more. The exhibition will open from 10am to 10pm daily. Admission is RM2.50 per ticket, with free admission for students 18 years old and below, and senior citizens 60 years old and above.

  2. 2) Events

    Enjoy the many fun-filled and exciting activities organised throughout BookFest @ Malaysia such as meet-the-author sessions, fun time for kids, games and activities, performances, contests and many more. Chinese language-based events will be held at Main Stage @ Hall 1 while English-based ones will be held at The Stage @ Hall 5.

Allocation Space

The Chinese and English Pavilion will fully occupy the 5 adjoining halls at Ground Floor while Hall 6 will host the Gadgets & IT Pavilion. The Grand Ballroom and the Banquet Hall at Level 3 of Kuala Lumpur Convention Centre will host the Urban Lifestyle Pavilion. This layout allows for ideal visitor flow, which promises an “Assuredly Enriching” experience for everyone.

Shell Scheme Space

When you take up a shell scheme space, you are entitled to use a stand design. This is perfect for those who need to build a stand under time-constraint, minus the hassle. The proposed packages provide the necessary options to optimise your stand’s presence. The minimum size for a shell scheme is 9 sqm.